Joost: The future of TV?

I just got myself a beta invite to joost.com. Its an IPTV startup, created by the makers of Skype. So far, I'm very impressed with it. Think streaming TV, full screen. Think TV shows, without the need to torrent.

Currently it seems to be on-demand content only. Fifth Gear, Worlds strongest man competition, cooking shows, etc. I'm sure this will only get better as they make more deals with large broadcasting companies. This should quickly become a good alternative to cable or satellite TV!